The Canadian singer, whose behaviour appears to have deteriorated recently, beats a host of reality stars to top Forbes' poll.
He has had a rocky few months and now Justin Bieber has been named the most overexposed celebrity.
The singer has topped Forbes' list of over 6,600 people after being given an overexposure rating of 67%, beating Kim Kardashian who came second.
The Baby singer has seen his wholesome image take a battering following arrests for allegedly driving under the influence and assaulting a limousine driver.
Despite being the second most popular celebrity on Twitter and selling millions of albums, it is his bad behaviour which has kept him in the press more recently.
Earlier this week video was leaked of the Canadian attending a deposition hearing where he was disrespectful and arrogant towards the lawyers questioning him.
A trial date of May 5 has been set after he was charged with DUI, resisting arrest and possessing an invalid driver's license after being stopped in Miami in January.
Kardashian received a rating of 61% as she continues to make her name a global brand, star in a reality show and travel the world promoting herself.
Her sisters Khloe and Khourtney and mother and manager Kris Jenner also made the list.
"When we began tracking attributes in 2001, being 'overexposed' was the kiss of death for any celebrity,” says Gerry Philpott, president of E-Poll Market Research.
"In today’s reality show world, however, it's a badge of honour as it fuels the fire that keeps programmes going from season to season."
Lindsay Lohan, who has made a new reality show for Oprah Winfrey's OWN network, came in third place.
Miley Cyrus, who is perhaps overexposed in other ways much of the time, was fourth.
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